SOCIAL MEDIA MARKETING

Tips You can manage your own social media without help from Nova.  

• Know your audience and create buyer personas – Tailor content and messaging to connect with your target demographics on each platform.
• Choose relevant platforms – Be active on the social sites where your audience is engaged, don’t spread yourself too thin. Key platforms are usually Facebook, Instagram, Twitter, LinkedIn, Pinterest and Tik tok.
• Share valuable content – Post educational, entertaining and shareable content. Infographics, behind-the-scenes photos/videos, and tutorials work well.
• Engage followers – Respond to comments, questions and feedback. Ask questions to spur two-way conversations.
• Use hashtags – Research popular hashtags related to your industry and incorporate relevant ones in posts to improve discoverability.
• Run contests and promos – Creative social giveaways and contests can help attract more followers and social shares.
• Advertise on social media – Use paid ads on platforms like Facebook and Instagram to reach more of your target audience.
• Track performance – Use free and paid tools like Facebook Insights to track engagement and sales from social campaigns.
• Be consistent – Post regularly and maintain presence to stay top of mind. Schedule posts in advance using social media management tools.
• Leverage influencers – Partner with relevant influencers like micro-influencers to tap into their engaged follower base.
• Visual content – Posts with images/video tend to perform better than plain text. Make content visually appealing.