What makes for good SEO? What defines an effective Google Ads company? And importantly, is your Internet marketer doing a great job? How can you be sure you’re investing in the right person?
To evaluate your marketer, consider their skill set and the tools they use. A competent Internet marketer should be proficient with the following tools:
- Semrush
- Keywords Everywhere
- AI-Writer
- Google Tag Manager
- Google Ads
- Google Analytics
- Landing Page creation (HTML, CSS, JavaScript)
Above all, your Internet marketer must be adept at using Google Tag Manager and creating landing pages. For optimal performance, they should be well-versed in developing landing pages using HTML and CSS. Please do not use WordPress to build a landing page. There are a lot of cons to building a landing page with WordPress.
Cons of Using WordPress for a Landing Page. Instead, use a customised website built from HTML/CSS & Javascript
- Performance: Without proper optimization, WordPress sites can become slow, especially when using many plugins. This can affect user experience and SEO rankings.
- Security: WordPress is a common target for hackers due to its popularity. Regular updates and security measures are essential to protect your site.
- Maintenance: Keeping WordPress, themes, and plugins up-to-date requires ongoing maintenance. Failure to do so can lead to compatibility issues and vulnerabilities.
- Learning Curve: While easier than coding from scratch, there is still a learning curve to effectively use WordPress and its various features and plugins.
- Customization Limitations: While plugins and themes offer customization options, they may not provide the exact functionality or design you need without additional coding.
- Dependency on Plugins: Relying heavily on plugins can lead to compatibility issues, slower performance, and potential security risks if not managed properly.
- Costs Can Add Up: While there are free options, premium themes, plugins, and hosting services can add up, potentially increasing the overall cost.
- Potential Bloat: Using multiple plugins and themes can result in unnecessary code bloat, which can slow down your site and complicate troubleshooting.
- Not Tailored for Specific Needs: For highly specific or unique landing page requirements, a custom-built solution might be more suitable than a WordPress site.
- Limited Design Flexibility: Although WordPress offers many design options, achieving highly unique or complex designs may require custom development.
Is your Internet Marketer still using wordpress as landing page ? Serious!!!! He is not the right fit for you.